|The World's Best All-Weather Sports Surface|
|VOLUME 12, “NOVA NEWS IS GOOD NEWS” SPRING 2000|
|GIVE THOSE DOGS A BONE!|
seen at left, is sporting his Nova attire. He and his pal, Barnes, are guaranteed a treat
from their master, Fred Manchester of Howard B. Jones & Son.
Marketing Department has some exciting projects in the works…
in July, an all-new, all-inclusive accessory catalog outlining over 40 useful
and sometimes hard-to-find accessories such as the all-new Cushion Spray
Pump. Squeegees, nets and center
straps, to name a few, are conveniently available in a variety of sizes. When your job calls for the most precise,
professional court lines—straight or curved—try the Straightliner Plus masking
tape applicator, which can be used on almost any surface!
available, a Nova brochure focusing primarily on tennis!
New Marketing Assistant
On a more personal note,
Kristin is planning a wedding this August and a honeymoon in paradise...10 days
in Hawaii! Aloha!
REVISITS DEAN COLLEGE
In 1994, Thomas Hinding became owner of Hinding Sealcoating,
founded in 1976 by Steve Hinding.
Hinding provides high quality recreational surfacing to homeowners,
clubs and universities throughout southern New England.
Hinding [pictured on the far left with Robert Righter, Director of Marketing at
Nova Sports USA] graduated from Dean College in 1988 with a degree in Liberal
Arts. While attending Dean College, Tom
worked for his brother’s company in driveway sealcoating. He was a salesman during the off-season and
an installer during the summer.
the Marketing Team at Nova Sports USA had the opportunity to visit Tom Hinding and his crew on a jobsite. [Seen here, part of the
Hinding Team hard at work.]
Jackson, Athletic Director at Dean College was working with John Izzo, owner of
the Franklin Club, to obtain three bids for the job. The Franklin Club runs a Tennis Camp at Dean College and was the
exclusive source of funding. The three
bids were collected and Hinding Sealcoating was awarded the contract for eight
tennis courts using Nova Combination Surface.
Old teachers heard of
Tom’s return and stopped by to say hello.
And what better man for the job, since Hinding had resurfaced the courts
seven years before!
the man for the job was an easy task.
It all boiled down to Quality.
Izzo, no stranger to Nova products, had his courts at the Franklin Club
surfaced with Nova and insisted upon the best for Dean College.
Tom [seen here applying the fence sign at Dean College]
wanted to give something in return to the school that got him started, so Hinding donated part of the cost back to Dean
Nova wanted to know what
advice Tom Hinding has for contractors new to the business. Simple. Work alongside an experienced contractor
who will show you the ropes and teach you the many incidentals it takes to do a
Work is abundant this season, according to Hinding,
but there’s one job in particular he is looking forward to: The Tennis Hall of
Fame in Rhode Island, which he and his crew will tackle this summer. Perhaps this job will rank amongst the most
noteable, along with Katherine Hepburn’s!
Coach K’s Court at the Duke Medical Center. Installed by Oehler Court Co., Durham, NC.
was the surface of choice for it’s tough acrylic polymer, great texture and
wide range of colors.
Tom Brokaw, NBC Anchorman,
was the guest speaker in the dedication ceremony of Duke Medical Center’s Children’s Health Center in North
Righter, Director of Marketing at Nova Sports USA, will be attending the ITF
Technical Meeting to be held in London July 3rd.
of the topics for discussion include ITF Classification Scheme for pace of
tennis court surfaces, updates on the research into testing methods and
criteria such as shock absorption and friction measurement, and tolerance on
tennis court dimensions within the Rules of Tennis.
Nova Sports USA will be
sure and relay any information of interest to you.
As an added bonus, Rob has
two tickets for Wimbledon, not bad for his first trip to London!
NEW PLANT SUPERVISOR
Tim McGeer recently joined the Nova Team as Plant Supervisor. Tim graduated from UMASS in ’92 and did some graduate work at the University of North Carolina.
Tim is an avid runner and
plans to be married this October! Congratulations!
A FAMILIAR VOICE
Kristine Mirra joined
Team Nova in February as Administrative Assistant. Generally, hers is the first
voice you hear when calling us at Nova Sports.
Kristine is a huge fan of Jeff Gordon and frequently attends the races
with her husband!
of us at Nova Sports are hung up on quality. It seems as though a lot of our
customers appreciate top quality, especially when you do not have to pay a
premium for excellence. Just last week a customer relayed this story to Rob…
A competitor convinced him
to buy some acrylic resurfacer at a price much lower than Nova’s; but when he
was done it actually cost him more. He used 50% more of “Brand X” than he had been using of
Novasurface. This makes us feel good.
Nova went from 1997 till
this spring without price increases. Midway through last year, we began to
realize price increases from our suppliers. The cost of containers increased
dramatically along with most ingredients. Rohm & Haas increased prices by
5% on acrylic emulsions the first of January.
We raised our prices 3% and held the old prices until April 17th. Rohm
& Haas then announced another increase as of July 1. I thought this might
be an error. When I asked, the reply was that feed stock prices were out of
control. We use Rohm & Hass acrylics exclusively. They are recognized as the
highest quality and industry leader worldwide.
We keep getting reports
that competition is actually cutting prices to some selected contractors. From
our point of view, this seems to reflect that they may be revising their
formulations to lower costs or it is simply predatory pricing. Nova Sports has
no intention of responding or taking any steps to lower its quality for the
purpose of reducing prices. It has been our policy to hold prices constant
during the peak construction season. We shall continue this policy and maintain
our same quality standards. Hopefully we’ll find some areas where we can reduce
costs and still remain profitable.
There is nothing new to
report on the surface-testing situation. Nova will soon be listed as an
approved surface. Rob will be attending the meeting in London on July 3rd. We
will be sure to report any news that may be of interest when he returns.
All of us appreciate your
support. Without it we could not continue the increased level of growth that we
are enjoying. Thanks.
In order to provide a high
level of service, we inventoried a large quantity of finished material in a
Rhode Island warehouse. This provided a cushion that has been a big help over
the last month or so. It’s all gone now. With any luck we will be able to keep
production at a level that will allow us to give the best service in this
I look forward to working
with you. You can count on us to do whatever we can possibly do to help make
this your best season possible.
Tennis Show at US Open
USTC & TBA
Let’s Play Hockey Expo
Las Vegas, NV
Be sure to wash all
of your tools over an empty drum—you never know who may be watching.
The most important
thing to consider before sending your crew out to a job site is weather. If
inclement weather is expected, it may be best to postpone. It is better to lose
a day of production than the cost of three coats and the time and trouble to do
the job again!
Ultracushion with our Aluminum Grooved Squeegee, adjust it so that it’s in the
position to apply the least amount of resistance. Do not use a lot of pressure.
This will allow the larger rubber particles to be applied evenly.
When using either
Cushion system, set the windrow twice as wide as you would for regular color.
For the final coat, someone should follow a few feet behind the last person
pulling a squeegee with a soft-haired broom. This will help give an even
texture and may prevent streaking.
Nova Sports U.S.A.
Bill Righter will be happy to answer any email inquiries: